What’s Real vs. Hype in the Hemp Industry Right Now

The hemp boom promised a lot: sustainable materials, wellness oils, high-potency extracts, and big returns. But as the dust settles, what’s actually real — and what was hype? If you’re shopping for THCA flower, live resin, or other hemp-derived products at thisthat CBD, here are the signals to focus on.

The Hype: Big Promises, Some Unmet Realities

• “Hemp will replace cotton, plastic and concrete.” Many growers believed hemp stalks could revolutionize textiles and construction — but infrastructure, cost, and regulatory hurdles have kept most production niche so far. 
• “CBD and hemp flower markets will explode forever.” While early demand for CBD oil surged, many farmers and processors found the margins shrinking and supply outpacing demand. 
• “Any farm can jump in and succeed overnight.” Growing hemp flower for extracts like THCA or CBD requires precise genetics, proper cure, lab testing, and understanding of regulations — it’s not plug-and-play. 

The Reality: What’s Working & What to Prioritize

Here’s how to tell the difference — and what we at thisthat CBD emphasize in our product lines:

1. Verified Lab Testing & Clear COAs

We link full Certificates of Analysis (COAs) for every strain and batch. For THCA flower, look for THCA percentage **and** terpene breakdown. For distillates and live oils, check for residual solvent, heavy metals, and terpene data.

2. Terpene-Rich, Full-Spectrum Inputs

Instead of chasing only “% numbers,” we source flower and live oils with strong terpene representation — because flavor, smoothness and user experience matter. Explore our terpene-focused flower collection here.

3. Purposeful Production, Not Oversupply

We’ve seen oversaturation in the hemp-flower market. Good product is still in demand — but only when the input and finish are executed properly. 

4. Legal Compliance & Transparency

With shifting state laws and regulatory crack-downs, we focus on hemp-derived legal compliance (Farm Bill, hemp-derived THCA/THC thresholds) and transparent sourcing. Awareness of this helps you buy smarter.

How to Shop Smart in the Hemp-Derived Space

• ✅ Check the batch COA: What’s the THCA %? Terpene %? Safety tests?
• ✅ Ask about the input: Was the flower indoor/hydro? How was the oil extracted?
• ✅ Compare flavor cues: Terpenes drive aroma and effect more than headline % numbers.
• ✅ Consider a trusted brand: One with consistent reporting, transparent sourcing and good reputation — like us.

Why thisthat CBD Chooses *Less Hype, More Real*

We’ve built our brand on consistent quality, not flashy claims. That means:

• Active lab testing published for each batch
• Sourcing terpene-rich flower and live resin/rosin oils
• Choosing products that deliver experience — flavor, smoothness, repeatability
• Full transparency in production method and compliance

The Takeaway

Hemp is still evolving. There’s great potential and innovation ahead. But the best purchases today come down to **verified quality, the right input, and realistic expectations** — not just big promises.

If you’re ready to shop hemp-derived THCA flower or live oils that are built on real metrics and transparency, check out our verified collection: All thisthat Products.