Why We Do Not Just Sell One Brand — And Never Will

At thisthat CBD, you will see us working with many trusted cultivators, extractors, and creative teams—not limiting ourselves to a single brand partner. That is not an accident or a convenience play. It is a deliberate choice to protect quality, expand your options, and keep the focus on what matters most: how the product actually smells, tastes, and feels when you use it.

Here is why that diversity is not just a business decision—it is an essential part of delivering real value and consistency to you.

1. No Single Brand Has Every Strain or Terpene Profile

Cannabis genetics are vast. Some producers master dessert-style strains, others excel in classic gas, citrus, or earthy profiles. If we tied ourselves to just one brand, you would miss out on entire flavor lanes and effect profiles that might be perfect for you.

By sourcing from multiple partners, we can build a real spectrum of options across our THCA flower collection—from bright daytime Sativas to heavy, dessert-leaning Indicas and nuanced hybrids. That lets you shop based on experience, not just a logo on a bag.

If you like choosing strains by smell and flavor first, check out our guide on shopping by aroma: Build Your Terp Map: Shop ThisThat by Aroma (Citrus, Gas, Dessert).

2. Checks and Balances Keep Quality High

When one brand tries to do everything, there is more risk of shortcuts, overextension, or inconsistent quality. Our multi-brand approach builds in natural checks and balances.

Every product we list—whether it is THCA flower, live resin vapes, live rosin dabs or disposables, or gummies—has to meet the same standards:

• Accurate potency results for THCA, Delta-9, and total cannabinoids
• Transparent terpene profile with real percentages, not vague marketing terms
• Safety screening for contaminants where applicable

We publish Certificates of Analysis for each product line so you can verify the data yourself, not just trust the label. You can review them any time on our COA hub:

View Certificates of Analysis (COAs)

For a deeper look at why we lean so hard on lab data, see: Why COAs Matter More Than Reviews and How to Read a Hemp Label Like a Pro.

3. It Is About You, Not the Brand Name

Your goal is the session: flavor, smoothness, and effect—not a specific logo on the bag or box. That is why we care more about terpenes, cannabinoids, and cure than we do about brand hype.

We focus on:

• Verified data such as THCA percentage, terpene breakdown, and total cannabinoids
• Clear labeling that tells you what is in the product and how to use it
• Repeatable experience from batch to batch, not just a one-off “drop”

If you want to understand why we prioritize terpene and cannabinoid synergy over brand names or single numbers, check out our education piece: Why Terpene Labels Matter More Than Strain Names.

4. Market-Driven Innovation, Not Brand Bottlenecks

Hemp and THCA offerings are evolving fast—new genetics, new extraction methods, better hardware, and more terp-forward product design. One brand cannot always keep up with every improvement or specialize in every category.

By working with multiple partners, we can:

• Bring in standout THCA live resin vapes when a producer nails their fresh-frozen process
• Offer live rosin products from hashmakers who excel in solventless craft
• Stock Puffco devices from a hardware specialist instead of trying to reinvent the rig

If you are curious how this plays out in practice, you can explore:

• Live Resin vs. Not Live: Why It Is Not Just Marketing Hype
• The Truth About “Premium” Hemp
• Why We Added Puffco to thisthat — And How Their Gear Changes the Game

5. How We Choose the Brands We Work With

We do not say yes to every brand that reaches out. Before a product ever hits the site, we look for:

• Consistent lab work with reputable third-party testing
• Terpene-forward design instead of just chasing high THC numbers
• Clean inputs (no mystery biomass, no obvious sprayed flower)
• Transparent operations around extraction methods and sourcing
• Real-world performance when we actually use the product ourselves

If it does not match the standards we would keep in our own personal stash, we do not list it—even if the branding looks great or the price is attractive.

6. What This Multi-Brand Approach Means for You

Choosing “many trusted brands” instead of one house name gives you:

• More choices across flavor, effect, and price point
• Better alignment with your personal tolerance, schedule, and goals
• Built-in quality control because every item has to compete on merit
• Less hype, more real—you can compare products side by side instead of being locked into one narrative

It keeps us honest, and it keeps your options open.

Final Word

Choosing many trusted brands over just one is not indecision—it is intentional. It means you get access to the best of the industry, not just one company’s version of “good enough.” It gives us the freedom to curate, compare, and constantly upgrade what we offer, so your experience keeps improving over time.

At thisthat CBD, our loyalty is not to any single logo. It is to the session you actually have when you crack the jar, rip open the mylar, or take that first pull.

Ready to Explore Beyond One Brand?

If you want a menu built around quality, terpenes, and transparency—not just a single brand name—start here:

• Shop THCA Flower — curated genetics from multiple cultivators, all lab-verified.
• Explore All Products — vapes, gummies, live rosin, Puffco devices, and more.
• Browse Hemp Education — learn how we think about quality, terpenes, and value.
• View COAs — see the lab data behind the products before you buy.

FAQ: Multiple Brands, Quality Control, and Shopping thisthat

Do you have your own in-house brand, or are all products from other companies?

We offer our own thisthat branded products alongside a curated lineup of other trusted brands. Regardless of the logo, every product has to meet the same standards for potency, terpene profile, and lab verification before it appears on the site.

How do you decide which brands to carry?

We look at lab work, production practices, consistency from batch to batch, and how the product actually performs when we use it. Brands that prioritize clean inputs, terpene-rich formulations, and transparent testing are the ones that make it onto our shelves.

Does working with multiple brands mean quality will be inconsistent?

Our multi-brand approach is designed to do the opposite. Because no brand gets automatic placement, each product has to live up to a consistent standard. If a product or partner stops meeting that bar, we can remove it and bring in something better without being locked into a single supplier.

Why not just focus on one brand and become exclusive with them?

Exclusivity can sound attractive on paper, but it often limits innovation and variety. We prefer the flexibility to source from multiple cultivators and extractors so we can always offer the best options available, rather than being tied to what one brand has available at any given time.

How can I compare products from different brands on your site?

Start by looking at the COA, THCA percentage, and terpene profile on each product page. Then consider format (flower, vape, gummy, rosin), your tolerance, and the kind of effect you want. Our hemp label guide and COA explainer can help you read the data like a pro.

How do I know which brand or product is right for me?

Think about when and how you will use it: daytime or night, social or solo, light or heavy effects. Then choose a format and terpene lane that fits—uplifting, relaxing, dessert-style, classic gas, or citrus. Our flower collection, live resin vapes, and terp map guide are good places to start.